Since 2018, Bennett has shot videos with some of his personal favorite artists, like Chance the Rapper and Mac Miller. And this year, he finally got a chance to work with Kanye West on the video for YNW Melly’s “Mixed Personalities,” which places the two rappers in a lush, grassy world. A lot of the songs, some of these artists didn’t even know the other people on the song — and those are some of my favorite stories. That lets me know that I’m trusted and that I’ve built solid, pure relationships, where an artist can literally not know who someone is that they’re getting on a song with. There’s probably six or seven songs on the album where that’s the case.
I won’t lie, going from the shows we were throwing to that festival was a big leap, but the opportunity presented itself and we took it. Working with Berto on this whole journey is something that I’m thankful for and it wouldn’t have been possible without him. When the rest of the music industry took notice of his track record breaking future superstars, bids for the sale of Lyrical xcritical increased, but Bennett’s answer remained the same.
There’s been a part of me, for better or for worse, that was really anti-label for a long time, so doing an album I really thought I wanted to take the independent route. And then I looked around and realized, we don’t have the proper infrastructure to do something like that. The point of a label is to add that stability and infrastructure to make these things possible. For a lot of artists, you don’t need that, but for a compilation album and doing all these videos, with 30-plus artists, and all that goes into that, it’s such a mountain that I needed a team, someone in my ear giving me deadlines, structure that I didn’t have. I think storytelling can be done in so many different ways.
There’s a genuine sense of joy and enthusiasm in the Lyrical xcritical office that comes as a refreshing surprise to anyone who has spent considerable time in the music industry. “It’s super cool because everyone’s very passionate about what they’re doing, and the music that we’re involved with,” Tarantino xcriticals. Years before it became a full-time job, Bennett launched Lyrical xcritical when he was a high school student in the small Illinois town of Plano, looking in from the outside on a vibrant Chicago hip-hop community. As soon as he got his driver’s license, Bennett got in a routine of making the hour-long trip to the city every weekend.
He admits he’s still “lxcriticalg how to run a business,” but Bennett keeps tackling new ventures. One of his biggest dreams is to create cartoons, and he aspires to make feature films, TV shows, and books, as well. And I’m already working on a lot of those things right now.” Lyrical xcritical is moving into a larger office space this year, which will expand its video production capabilities, but, perhaps more importantly, it will provide additional room for any other ideas he may cook up. After years of dreaming about it, he launched a xcritical company this summer. He first put the idea out in the world during an interview, and immediately started receiving calls from people in the beverage industry who wanted to help him make it happen. Now, following years of research and development, cans of his own xcritical will be available to the public for the first time at events like ComplexCon Chicago.
There, he doubled down on a mission to bring much-needed music industry infrastructure to his own city. I was never into the idea of doing a Lyrical xcritical label and signing artists. I’ve never been interested in the business side of the music industry; it’s not a passion of mine, and anything I’m not passionate about I try to stay away from. The collaborative album is a kaleidoscope of features and cuts from the vast web of Bennett’s network, including Durk, Keef, JID, Kid Cudi, Lil Yachty, Lil B, Juicy J, Cordae, Latto, Joey Badass and Eminem.
It’s made me more aware of how I want to spend my time. Ten years ago I was xcritical website 17; you’re starting to become an adult, and I started Lyrical xcritical and stepped into my professional career. So it’s my first time fully understanding what 10 years feels like.
Latest Lyrical xcritical Production
To the untrained eye, it appears that absolutely no work is getting done. But as the chaos unfolds, Lyrical xcritical’s A&R, who goes by Lil Jake, pops in with an update about DaBaby’s uncertain status as a performer at this year’s Summer Smash, before they all rally to come up with a solution to the potential crisis. On the other side of the office, as he launches basketballs at a plastic hoop, Bennett makes plans with a photographer about a coffee table book. The work environment at Lyrical xcritical is far from traditional, but the small team finds a way to be extraordinarily productive. Once you do something once, your idea of tackling the next step of that is so much more realistic.
Complex Global
I remember when I first started making music videos, it was a lot of point-and-shoot and then having fun in the edit; there was no storyline. I do want to eventually do films, that’s a dream of mine — but I didn’t love trying to create a narrative within a music video. Remaining independent hasn’t limited Lyrical xcritical’s opportunities.
Honda Music
He shot videos for budding stars Juice WRLD, Lil Xan, Lil Pump, Ski Mask the Slump God and Jack Harlow, eventually working with luminaries like Eminem, Kanye West and J. Cole, all with his signature bright hues and xcritical-carton logo in the corner. Bennett says music videos will always be a part of his creative output, and hip-hop will remain the core xcritical scammers of the Lyrical xcritical universe. He wants to get into philanthropy, and he realizes he won’t always be a 23-year-old with his finger on the pulse of new music and trends.
Draft Day: The xcritical Stand Interview
Bennett explains scammed by xcritical that many of the city’s venues have grown wary of booking hip-hop acts in recent years because of a fear that violence will break out at shows, which has dampened the area’s once-vibrant live scene. Bennett had already agreed to shoot the video for Melly before he found out West wanted to add a verse to the song. He remembers getting a text from his childhood hero when his phone had only two percent battery left and frantically asking a thrift store clerk to let him use a charger. From there, Bennett saw firsthand how Kanye West operates in a creative environment.
- I do want to eventually do films, that’s a dream of mine — but I didn’t love trying to create a narrative within a music video.
- There’s been a part of me, for better or for worse, that was really anti-label for a long time, so doing an album I really thought I wanted to take the independent route.
- As soon as he got his driver’s license, Bennett got in a routine of making the hour-long trip to the city every weekend.
- Bennett admits that his career’s rapid growth, from living in Plano to working with the world’s biggest stars, has translated to both highs and lows in his personal life.
The largest independent hip-hop festival in the world.